By Marc Hall
We all have the golf apparel and shoes brands we’re loyal to and know will always have an item we’ll be happy to add to your closet. Now more than ever, TRUE linkswear, the Pacific Northwest brand founded by PGA TOUR player Ryan Moore and his brother Jason, is becoming known for head-to-tee coastal cool fashions and reliable comfortable all-day golf shoes in a variety of styles.
The company started with a simple principle to make shoes that are comfy enough to encourage golfers to walk the course and even be relaxed enough to keep TRUE footwear on even after the round. In 2024, TRUE will debut two new breakthrough footwear offerings and a fashion-forward rain jacket.
TRUE CEO Jason Moore says that 2024 will include TRUE’s most robust offering ever. It represents a culmination of a full decade of ideas, effort and energy into an expansive line that serves players of every level. “In 2024, TRUE exists to make your next golf trip as enjoyable as possible. If you’re packing TRUE gear, it’s going to work, it’s going to hold up, and you’re going to feel good wearing it. For our team, that’s the ultimate testament. If you fill up that duffel bag for your next golf trip with nothing but TRUE gear, we’re going be extremely proud as a brand who prides itself in outfitting golfers with comfortable, functional, durable and timelessly stylish footwear, apparel and accessories.”
Launching in April, the LUX G was designed with next-level fit, comfort and performance in mind.
“Utilizing our Tour-level LUX model and incorporating new performance features, it’s designed to take the Tour by storm,” says Moore. “It’s a shoe that you can compete in, wear through the mud and hose down afterwards, and it looks as good as new when you’re done – the wear-and-tear is better than anything we’ve ever made. The durable mesh toe is coated to be completely stain- and water-resistant. It’s fully waterproof and designed with style and performance in mind. We applied our tour-level innovation and two-year waterproof guarantee to a shoe that we felt would actually hold up to the elements. Players will also love the new comfortable fit and feel that are unlike anything on the market. It has a sock fit opening, so it’s snug like a very comfortable, customizable fit that locks in your feet. This shoe combines some of our best ideas from our other popular styles.”
The OG Cush, which will hit the market in June, sports an entirely revamped zero drop, wide toe box outsole and midsole construction; a first-ever refresh on the brand’s fundamental differentiator back in 2010.
“The OG Cush is the first refreshed zero-drop, wide toe box model on an all-new outsole,” says Moore. “It’s really our first new iteration, that heritage fit and feel but now with boosted cushioning. Working with podiatrists and foot health experts, we made the OG Cush as a first-of-its-kind cushioned zero drop shoe, meaning you’re in for a comfortable ride while maintaining a healthy, ergonomic fit and feel. The improved cushioning is for people wearing these shoes beyond the golf course – for anyone on their feet all day, these will be their go-to shoe but they’ll have plenty of tread to lace them up and play competitive rounds. It’s a natural, ergonomically inspired fit. The zero-drop platform means it’s completely level from heel to forefoot. Boosted cushioning will wear into your foot shape over time, and you will create your own natural arch. So this will give you more arch support as you’re stepping into the cushion. We also built this to be a great all-weather shoe that you can wear comfortably in the heat or in a mild rain. It’s not a snug fit opening, so it’s easy to get your foot into and then lace up to your preferred level of stability.”
Future Staples 3L Rain Jacket
Now available, the TRUE Future Staples 3L Rain Jacket is ideal whether you’re facing a light drizzle at your local muni or gearing up for a five-day Bandon downpour. A full-nylon shell with both a 20,000mm waterproof and breathability rating, it keeps you dry in any environment without becoming sweaty or clammy inside. The thermoregulating interior liner ensures your body stays at the proper temperature. It’s patterned for frequent movement with a 4-way stretch material and extra-flex in just the right places for your swing. The cherry on top? The hood clips to the back of the jacket – ensuring it stays in place. This is technical precision perfected. Featuring an industry- leading five-year warranty. It’s available in three colors, with an MSRP of $500.
“We didn’t want to skimp on rainwear,” says Moore. “We live in the wet Pacific Northwest, so we only used the best materials available here. And we wanted a rain jacket you’d be proud to wear after the golf round. A lot of performance golf rain gear looks like something that should be rolled up in your golf bag and never worn elsewhere. And we wanted to make a golf rain jacket that would look great and perform great on the course but also one you wouldn’t be embarrassed to wear to dinner afterwards. Or you actually might actually look forward to integrating into your outfits. Its temperature-regulating liner is my favorite part. Our temperature-regulating liner keeps you in the comfort zone so you stay nice and warm on colder days but not too hot on hotter days. It was a pretty substantial investment but is a game changer. Technology has come a long way, so we have 20k waterproof and breathable ratings in this jacket – that’s the type of materials you’d find on high-end performance snow gear or a mountaineering jacket. We’ve integrated an intense amount of spandex so that this actually feels lightweight and comfortable, and moves with your swing with a 15 percent spandex rating. It’s going to feel like your favorite flexible rain jacket.”
For more information on all of the new TRUE products, visit www.truelinkswear.com.
